Coupon codes, discounts, special offers and other types of promotional deals are widely touted as site promotion tools. Consumers are drawn in by "deals" and are more likely to spend their hard earned dollars when they feel they are getting a break in price. However, many web masters fail to capitalize on the power of these promotions. When most web sites run a special offer, they will simply advertise the promotion on their site and wait for the traffic to flow. Other sites will go so far as to tell subscribers about the discounts in their e-mail marketing campaigns in order to get more traffic. While e-mail marketing is a step in the right direction, there is another strategy websites can employ to get more mileage from promotional offers: press releases.
News organizations and syndication services snap up press releases about special offers and discounts, especially from popular or well-known websites. Simply write a press-release every time you offer a new coupon code or discount, submit that press-release to a free or paid press release distribution service on the Web, and watch your traffic grow. Not only will your site benefit from the inbound links created through the press release, but you'll attract more visitors interested in taking advantage of the special offer. Press releases about discounts and coupon codes attract targeted traffic from customers who are ready to buy. Do not let your discounts go to waste - issue a press release every time to get the most bang for your buck!
