1. Avoid over usage of graphics/flash content. People who are interested in buying are not impressed by pages that take too long to load, then deliver little more than flashy visuals. Do incorporate search engine optimization (SEO) so that each page is targeted for specific keywords.
2. Avoid the"Welcome To Our Website" message. It not only sounds cheesy, it promotes the "seller" instead of a specific product or service.
3. Do provide valuable information, which is clear and concise concerning the product or services offered. People love helpful, informative content.
4. Avoid having too many hyperlinks on your Sales or Landing Pages that are designed to sell. Having too many links on a Sales Page, simply gives readers too many choices. It distracts them from the Sales message.
5. Do not list the "features" of the product being promoted. Instead, translate each feature into a specific benefit, and then list these benefits. People want to know how the product/services can help them. Show people the specific benefits to be gained by buying the product or services.
6. Provide a 100% satisfaction Guarantee for your product or service. If people feel you may take their money, and not offer any guarantee, they will be hesitant to let go of the cash.
7. If you offer a service instead of a product, provide pictures of the service provider. Alternatively, use videos showing the person who provides the service. People like to know that there is a real person behind the services being offered.
If possible, have more than one Website that offers the service, and have each provide pictures as well as some personal history of the person or persons who provide the service. Websites that are effective in selling products or services, all provide the above mentioned elements, as well as avoid having some of the "do not's "found in the above list. All of the elements listed above are proven to work to help your Website achieve maximum Sales potential.
