One of the early things that all internet marketers need to learn before becoming successful is how to create a powerful landing page. A landing page serves a targeted purpose, and that is to increase penetration and subscription among potential readers for newsletters, or to entice them to buy your products or services.
Squeeze page is an even more specific form of landing page, where it serves to capture leads and build customer database. It predominantly wants to capture your name and contact details for future contacts. When you browse to a web site where a page suddenly pops up to attract you to sign up in return for a freebie, what you are seeing is a squeeze page.
How then do you create a powerful landing or squeeze page? Understand first and foremost that landing pages are part of the top tools that successful internet marketing gurus use to grow their businesses. This is even more powerful than the novice opt-in forms found in side bar frames that readers often overlook.
If you browse through more and more landing pages, you will discover that they have similar elements and flow that you can model on. The purpose is also similar, and that is to get readers to subscribe or buy.
Some of the more common elements are call to actions (you need to give instructions on what to do to visitors), introductions to you and the products you offer, opt in forms for freebie or e-zine subscription, and your product catalog.
There are many things that you can experiment on to fine tune the landing page. The keyword here is experiment, and you can test out changes and different versions of various elements. You can modify the headlines with different marketing keywords, and you can also modify the introductions to test out the impact of different lengths.
Ultimately, when you create and modify or fine tune your landing pages, always bear in mind the purpose of the landing page, and that is to create a focused copy to motivate visitors to subscribe or buy your products.
The whole internet marketing game takes time to master, so learn from those who have been there to shorten your learning time, and avoid painful mistakes.
