Membership sites are hot-hot-hot. Continuity programs, especially forced continuity in some form, are equally hot. If you're an information marketer and you don't have some type of continuity or recurring revenue stream in place, you're losing a lot of money.
As your information marketing business grows, you're going to have a lot of content on your hands. You should have multiple websites, each selling an individual product and producing revenue for you. But, if you're going from sale to sale to build your business, then it's a more difficult process.
What if you placed some or all of your content within a "vault" that users had to pay for monthly to access? Month after month you continue to ding their credit cards for whatever you've set your membership fee and your acquisition cost of that revenue for each succeeding month is zero.
A membership site should be the cornerstone of your information marketing business. To know going into each month how much revenue you're going to generate in advance is powerful. It eases your mind and allows you to focus on growing your business, not just jumping from sale to sale wondering where the
next dollar is coming from.
Forced continuity is a great thing. Automatic billing until you're told to stop can add a tremendous amount of profit to your bottom line. Some of the larger new product launches lately have included a forced
continuity component. You receive the "big box" package from the information marketer and part of the package might include a trial membership in their online community. Then, after a couple months you're billed "x" dollars per month unless you drop out.
It becomes sort of an "out of sight, out of mind" thing for the users, but if you continue to deliver great new content in your membership area, people will stick - and continue to pay you month after month after month.
Gotta love continuity.
